For the first time in history, all the OOHs in the 23 de Maio corridor were dedicated to a single client: Santander, which used the assets to advertise the 10 different offers in its De Vida campaign. Each offer was given eye-catching titles which, using new technology, showed them according to the weather, the day, commemorative dates and many other variables.

The success was so great that, in addition to the corridor, the campaign was extended to 6 capitals and 7 Brazilian cities.

 

343K screens | 258 titles | 31.2MM people reached and over 2.7BI of impact.

Main offers:
Free English 
IPVA in 12x
Easy financing

Free Sem Parar 
No fees for PJ accounts

Student financing |
Motorcycle financing